Social media marketing is the process of promoting products, businesses, brands, or services through social media platforms such as LinkedIn, Twitter, YouTube, Facebook. While the marketing principles remain the same, the marketing strategy and psychology of each platform can differ significantly.
Experienced social media companies in Auckland specialize in helping businesses to manage their social media presence, social advertising, social promotion, impact engagement, measurement and monitoring, social listening, and more. Here are two main services offered by social media agencies.
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YouTube is a video-sharing website and due to its popularity and a huge source of information on almost every imaginable topic, it is the second-largest search engine (after Google). This means that users use YouTube to search for video content on any topic they want to search. There is no doubt that online videos are one of the most important ways our society can communicate, learn, share and interact with others.
YouTube allows anyone to upload videos of their choice to their own YouTube account for public or private viewing.
Facebook, the most popular social media site, has two main sides. First, from a purely social perspective, it allows anyone to join and discover, connect and communicate with anyone, be it old friends, colleagues from school or university, family members, etc.
The other side of Facebook is business. Facebook allows anyone to create a “Facebook Page”, but they offer business owners the opportunity to promote their products and services. Business owners can set up Facebook ads to attract visitors to the company's Facebook page to attract more customers.