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Best practices for 3d product configurators in eCommerce

Well-performing product 3d configurators are a great source of revenue for B2C and B2B eCommerce, but designing such configurators isn’t an easy process. Configurable products are challenging due to their complexity and multiple decision processes. 

The user often gets confused and resigns from the purchase. We noticed that the longer the buyer’s journey is, the more often the user gets annoyed, confused, or even angry, which affects your sales, but also your brands’ long-term image.

That’s why in our research we focused on eCommerce 3d configurator ideas that present an excellent UX, clear buyer’s journey, engage users, and guide them to finalize the purchase in a positive atmosphere.

3D Configurator: How did we Increase Guerlains Conversion rates using this Technology?

Clear products section

Some 3d configurators use product listing pages as the first step in the buyers’ journey. They should always be clear and concise. Make it easy to skim by giving the user only the most important information about the product, like product name, picture, basic price, and links to detailed information. 

3D configuration and personalization tools offer them the quality and fluidity expected from a successful shopping experience. Another great way to build interaction is a product picture that changes or rotates slowly.

Sorting and filtering

Simple functionalities are often the most powerful ones. This is true in the case of sorting, filtering, and searching features that are frequently used by customers. You can enrich them with basic configuration options to adjust the product to users’ preferences, even as early as the product selection phase.

Clear and catchy product presentation

Your product is unique, so make it look as such. When the user picks a shade and customizes lipsticks in a variety of colors and styles in the best possible way that matches their unique needs.

Product presentation should be clear and intuitive. Big and appealing photos will help you to present your products’ details and the high quality of production. Avoid any distractions, like patterned backgrounds or other product information.