Email marketing service is one of the best and the only direct online marketing strategies that are being used by businesses worldwide. After all, there has always been a constant threat to the marketing strategies being caught as spam and useless; but the typical marketing services always fought back strongly.
Currently, the organization is also marketing through online means. Their target is just to get recognized and they think that sales will follow. These businesses use email campaigns for the same reason and for that they use different postcard direct mail advertising in their marketing mix.
Here are some of the regular service of your email service provider should offer:
Tools to manage your e-mail list
With the purpose of sending your newsletter, you are required to collect customers. Virtually all ESPs can help you create a subscription form and add it to your website, blog and social networking. You should also be able to set up a double opt-in method.
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The e-mail delivery tool
Effective email marketing service should provide you with the tools to ensure the safe delivery rate, reliable and higher. Therefore, check the deliverability features of your service provider.
The Tracking tool to check your campaign
It is normal for the company's e-mail marketing to offer a tool to check and supervise the campaign. Looking for the best service provider that will offer reports inclusive and statistics on all mail delivery, allowing you to distinguish how many emails you sent, how many opened by the user, etc.