Digital marketing courses will help keep you or your group on the cutting-edge of today's newest trends and technologies. However, not all marketing courses are worth your time or money or are accredited by an official agency recognized by the U.S. Department of Education. So from free online classes to accredited programs from more than a dozen universities, we've compiled a list of the top programs out there for every budget and level of experience.
Perhaps the most popular digital marketing courses online is the University of Maryland University College's Online MBA. Launched in 2021, the program is now a leading distance education program that offers over 250 associate degrees, three master's degrees, and one PhD. This degree program is valued at colleges like Illinois and North-western University as an online-only degree program with an industry focus. In addition to offering a fast track to completion through its accelerated online classes, the University of Maryland University College offers its students a Bachelor of Science in Information Technologies (BSIT) and a Master of Science in Human Resources Management (MSHRM). A combination of these associate degrees and a PhD can land you a job in digital marketing research or in management consulting.
University of Florida's Gainseville University offers over 40 digital marketing courses and certificate programs. Among the undergraduate, digital marketing courses are four concentrations like digital media sales and marketing, digital marketing analytics, digital marketing, and digital marketing courses certification. The University has campuses in Tampa, FL; Gainesville, FL; Sarasota, FL, and Gainesville, GA. They also have centers located in New York, Toronto, and London.
University of California – Los Angeles has a number of convenient digital marketing courses that range from associates to bachelor's degrees. Their undergraduate, digital marketing courses include courses in electronic media production and design, ecommerce, graphic design, web design, and marketing. The undergraduate certificates in digital marketing also include coursework on digital media sales and digital media law, digital marketing analytics, digital marketing, and online marketing.
At California State University, Sacramento, you'll find the Annual Sys MBA in Digital Marketing. This prestigious program is offered through the Department of Accounting and Computer Science. The curriculum is designed for future executives who wish to conduct original research and apply it to the digital marketing arena. It covers key topics such as demographics, digital media, statistics, and consumer behavior. One of the core modules is the strategic management of digital marketing and advertising, which includes a review of current digital marketing and advertising models and their strengths and weaknesses, as well as the application of digital marketing theories to current and new marketing models.
In order to earn your Bachelor of Science in Business Administration, you must pass the GMAT (General Educational Development Test). Fortunately, California State University at Sacramento has an excellent program that includes preparation for the GMAT. In-person tutoring is available for in-person classes as well as online classes. Although online courses are considered the best digital marketing courses, students should realize that in-person tutoring is still very beneficial to them, even after the in-class GMAT exam.
For those seeking a certificate in the field of digital marketing, the Interdisciplinary Studies Program in Marketing Management can be very helpful. The core modules are Introduction to Digital Marketing, Research Methodologies for Digital Marketing, Analysis of Current Market Trends, and Digital Content Strategy. Those wishing to earn their Master's degree will be required to complete an additional five courses that are centered around the core modules. These are Introduction to Digital Marketing Concepts, Research Methods for Digital Marketing, Consumer Surveys, and Digital Content Strategy. Students will need to register for these classes in order to receive their certificates.
Coursera is a great digital marketing certification program that can be taken in-person or online. With this program, you will receive a companion website, which will serve as your classroom at home. This course is ideal for those who want to work on their own. Some of the concepts you'll learn to include search engine optimization, conversion tracking, ad copywriting, and ad campaigns. Coursera also provides you with practice tests and quizzes to ensure that you are ready for the real exam.